PM at Nike · Founder at Aurono Labs · Based in Amsterdam
See my work“As long as I’m moving,
I’ll be fine.”
Making things move: that’s the common thread.
At Nike, the current focus is the EMEA reporting and self-service BI platform, as part of the Marketplace BI team: putting the right data in the hands of the right people, across a market of that scale. Before this, over a decade in data science and BI, seven years in management consulting, and nine years of project management built a particular kind of fluency: the gap between insight and action is almost always a people problem.
Outside of Nike, Aurono Labs is taking shape. Real code, real products, real problems.
Three threads keep showing up: movement, connection, sovereignty. Different surfaces, same instinct.
Dutch. Based in Amsterdam. Perpetually in motion.
Nike EMEA
Leading the EMEA reporting and self-service BI platform: putting decision-ready data in the hands of teams across Europe, Middle East, and Africa. The part that actually energises me sits one layer up: running design sprints, driving clarity with stakeholders, and raising the ambition of what we’re trying to deliver together. Twelve years of data and BI underpin the product thinking; the rest is a people problem.
Aurono Labs
Aurono is built on the principle that software handling someone’s money should be locally controlled, fully inspectable, and aligned with the people using it. Anything else eventually breaks trust.
Two products in active development. Aurono Admin: finance administration software for Dutch entrepreneurs (ZZP, BV structures). Aurono Start: a local-first, rule-based trading execution platform for retail crypto traders.
auronolabs.com →Sixteen Nijmegen Marches over the years, adding up to just shy of 2,700 kilometres on foot, one July at a time.
Then, in November 2025, four days in northern Sweden for the Arctic Brotherhood: a Special Forces-led survival expedition, well past the Arctic Circle. In between all of it, hockey, tennis, golf, and winter sports keep the calendar honest.
Movement isn’t a hobby; it’s a way of operating.
Gallup StrengthsFinder top 5: shown as operating principles, not personality labels.
Gets ideas off the whiteboard and into the world.
Finds the connection nobody else saw.
Makes new people want to come along for the ride.
Turns complexity into something people actually understand.
Sees the pattern before the problem fully forms.
People I work with
Open to conversations about product, data, analytics platforms, or entrepreneurship. Not looking for recruiters pitching unrelated roles.